Branded Entertainment. BMW, McDonald’s, Samsung: Globale Unternehmen verschmelzen ihre Marken mit der Popkultur. Sie revolutionieren die Werbung, die Medienindustrie – und das Kulturschaffen selbst. Die Zeit – Die ewige Werbepause
Randbemerkung- Understanding LifeWhen I was 5 years old, my mom always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down “Happy”. They told me I didn’t understand the assignment and I told them they didn’t understand life. […]
- Understanding Life